Super Retail Group (SUL) Stock Price, Fundamentals & Analysis

What SUL does

Super Retail Group (SUL) is a stock listed on the ASX that operates in the Consumer Cyclical sector, specifically the Specialty Retail industry. The company retails automotive, sports, and outdoor leisure products across Australia and New Zealand through the Supercheap Auto, rebel, BCF, and Macpac segments. It offers automotive parts, accessories, tools, sporting equipment, and outdoor gear such as camping, fishing, boating, and hiking equipment, sold both in-store and online. Founded in 1972 and headquartered in Strathpine, Australia, Super Retail Group employs 15,643 people.

Key numbers explained

• The current price of 12,34 AUD reflects the latest trading value; the -1.6% price change today shows the intraday move.
• The trailing P/E ratio of 13,6 indicates how much investors pay per dollar of the last 12 months' earnings, while the forward P/E ratio of 11,4 uses expected future earnings.
• The dividend yield of 5,27% represents the annual dividend as a percentage of the current share price, paid from 73% of earnings.
• The ex-dividend date of 7 sept. 2026 is the cutoff for receiving the next dividend payment.
• The beta of 1,01 suggests the share price tends to move roughly in line with the broader market.
• The 52-week range of 10,08 – 17,65 shows the lowest and highest traded prices over the past year, with a -24,8% change over that period.
• The debt-to-equity ratio of 101,7% means the company carries roughly as much debt as equity.
• The return on equity of 15,7% measures how effectively the company generates profit from shareholders' equity.

What to watch

• Super Retail Group operates in the Specialty Retail industry, which can be sensitive to consumer spending cycles and discretionary income.
• The company competes with peers such as Orora (ORA), Flight Centre Travel Group (FLT), Aristocrat Leisure (ALL), Premier Investments (PMV), Tabcorp (TAH), Eagers Automotive (APE), and Lovisa (LOV), all part of the broader ASX stocks landscape.
• Revenue growth of 2,1% year over year and a profit margin of 4,9% are useful benchmarks for assessing top-line and bottom-line performance.
• The price-to-book ratio of 2,14 compares the market value to the company's book value, a common metric for evaluating whether a stock trades at a premium or discount to its net assets.