Adidas (ADS) Stock Price, Fundamentals & Analysis

What ADS does

Adidas (ADS) is a stock listed on Xetra in the Consumer Cyclical sector, within the Footwear & Accessories industry. The company designs, develops, produces, and markets athletic and sports lifestyle products across Europe, Greater China, Japan, South Korea, Latin America, North America, and internationally. Its offerings include footwear, apparel, accessories, and gear — such as bags, balls, sunglasses, and fitness equipment — sold under the adidas brand, alongside golf products under adidas Golf and outdoor footwear under Five Ten. Products reach customers through own retail stores, franchise outlets, shop-in-shops, joint ventures, and e-commerce platforms. Founded in 1920 and headquartered in Herzogenaurach, Germany, Adidas employs 64,394 people. It is among the large German equities tracked alongside names like BMW (BMW) and Mercedes-Benz Group (MBG).

Key numbers explained

• At 146.5 EUR, Adidas trades with a +2.99% move today and a -21.5% change over the last 52 weeks (range 129.95 – 196.4), showing recent recovery from a weaker year.
• The P/E ratio (trailing 18.8, forward 12.6) compares the share price to earnings per share (7.79 EUR); a lower forward figure suggests the market expects higher future profits.
• The dividend yield of 1.91% (ex-dividend date May 8, 2026) indicates roughly 36% of earnings are paid out to shareholders.
• With a beta of 1.19, ADS historically moves a bit more than the overall market.
• Revenue of 26.04B EUR grew 13.3% year over year, while a 5.3% profit margin and 8.5% operating margin show how much of each sales euro becomes profit.
• A 24.3% return on equity reflects efficient use of shareholder capital, against a 94.1% debt-to-equity ratio and a price-to-book of 4.31.

What to watch

Consumer cyclical stocks like Adidas are sensitive to economic conditions, disposable income trends, and shifts in consumer spending on sports and fashion. Competitive dynamics in footwear and apparel, currency effects from operating in multiple regions, and retail channel changes (e-commerce vs. physical stores) can influence results. Earnings announcements, such as the next report on Oct 29, 2026, often drive price movement. Monitoring how revenue growth translates into margin expansion is useful for understanding the business trajectory.