Baidu (9888) Stock Price, Fundamentals & Analysis
Price
85.3 HKD
-1.16%
Last trade: Sep 25, 2026, 04:08 PM GMT+8
Updated: Sep 27, 2026, 05:41 PM GMT+8
Price history
Over the past year 9888 traded between 85.3 HKD and 160.5 HKD, closing at 85.3 HKD on Sep 25, 2026.
Key statistics
| Market cap | 232.46B HKD |
|---|---|
| Forward P/E | 11.4 |
| EPS (TTM) | -2.29 CNY |
| Dividend yield | 0% |
| Annual dividend | 0 HKD |
| Payout ratio | 0% |
| 52-week range | 84.3 – 161.2 |
| 52-week change | -35.1% |
| Beta | 0.57 |
| Price / book | 0.73 |
| Revenue (TTM) | 127.31B CNY |
| Revenue growth (YoY) | -4.2% |
| Gross margin | 40.9% |
| Operating margin | 9.7% |
| Profit margin | -2.9% |
| Return on equity | -1.4% |
| Debt / equity | 38.3 |
| Volume | 8,692,321 |
| Average volume | 13,630,053 |
| Next earnings | Nov 18, 2026 |
| Exchange | HKSE |
Profile
- Sector
- Communication Services
- Industry
- Internet Content & Information
- Employees
- 33,500
- Headquarters
- Beijing, China
- Website
- ir.baidu.com
Baidu, Inc. provides internet content, value-added telecommunication-based, internet map, and online audio and video services in the People's Republic of China. It operates in two segments, Baidu General Business and iQIYI. The Baidu General Business segment offers products and services for mobile ecosystem, AI cloud, and intelligent driving. This segment operates Baidu App that enables users to access search, feed, content, and other services through mobile devices; and Haokan, which offers a range of various user generated and professionally produced short videos.
Overview
What 9888 does
Baidu (9888) is a stock listed on the Hong Kong Stock Exchange in the Communication Services sector, specifically the Internet Content & Information industry. Headquartered in Beijing, China, the company operates internet content, value-added telecommunication-based, internet map, and online audio and video services. It runs two segments: Baidu General Business, which includes the Baidu App for search, feeds, and content, as well as Haokan for short videos, and iQIYI. Within the broader Hong Kong-listed internet landscape, peers include Tencent Holdings Limited (0700), NetEase (9999), and Kuaishou (1024).
Key numbers explained
- Price: The current trading price of 85.3 HKD reflects the latest market value per share on the Hong Kong Stock Exchange.
- P/E ratio: The forward P/E ratio of 11.4 divides the share price by expected future earnings, offering a sense of how the market values each unit of anticipated profit.
- Dividend yield: The dividend yield is 0%, meaning the company pays no cash distribution to shareholders relative to its share price.
- Beta: A beta of 0.57 suggests the stock has historically been less volatile than the overall market.
- Price-to-book: The price-to-book ratio of 0.73 compares the share price to the company's book value per share, indicating the stock trades below that accounting measure.
- Market cap: The market capitalization of 232.46 mld. HKD represents the total market value of all outstanding shares.
- Revenue growth: Trailing 12-month revenue of 127.31 mld. CNY shows a year-over-year decline of -4.2%.
- Operating margin: An operating margin of 9.7% indicates the percentage of revenue left after covering operating expenses, excluding taxes and interest.
What to watch
Baidu (9888) operates in a sector shaped by regulatory developments, competitive dynamics in search and AI, and broader macroeconomic conditions in China. Investors often monitor how companies in the Communication Services sector, including peers like Tencent Holdings Limited (0700) and China Mobile Ltd (0941), respond to changes in digital advertising demand and technology investment cycles. The stock's 52-week range of 84.3 – 161.2 and the one-year price change of -35.1% illustrate the range of recent market sentiment. The next earnings report is scheduled for Nov 18, 2026, which typically provides updated insight into the company's financial trajectory.
Latest news & filings
No recent headlines.
Frequently asked questions
Does 9888 pay a dividend?
No. The dividend yield is 0%, and the share of earnings paid out as dividends is 0%.
What is the 9888 P/E ratio?
The forward P/E ratio, based on expected earnings, is 11.4.
Where can I buy 9888?
Baidu (9888) trades on the Hong Kong Stock Exchange.
What sector is 9888 in?
It is in the Communication Services sector, Internet Content & Information industry.
How many employees does Baidu have?
According to the company profile, Baidu has 33,500 employees.
What is the 52-week price range for 9888?
The lowest and highest price in the last 52 weeks was 84.3 HKD to 161.2 HKD.
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