Hotel Shilla (008770) Stock Price, Fundamentals & Analysis

What 008770 does

Hotel Shilla (008770) is a hospitality company that operates luxury retail, hotels, and related services in South Korea and internationally. Under the Shilla Duty Free brand, it sells boutique items, fashion, jewelry, cosmetics, watches, and souvenirs through airport duty-free shops and internet channels. It also runs hotels under the Shilla Seoul and The Shilla Jeju names, along with fitness, healthcare, and business travel management services. The company is part of the Korea Exchange stocks universe and, with a market cap of 1.52T KRW, it is a large-cap name in the Consumer Cyclical sector. Within the Korean market, peers include Hyundai Department Store (069960), Misto (081660), and F&F (383220).

Key numbers explained

• The current price of 40,150 KRW is the latest trading price on the Korea Exchange.
• The forward P/E ratio of 11.1 divides the current price by expected future earnings, showing how much investors pay per unit of anticipated profit.
• The beta of 0.86 suggests the stock tends to move less than the overall market; a beta below 1 is often read as lower volatility relative to the market.
• The 52-week range of 39,700 – 70,300 shows the lowest and highest prices over the past year, placing the current price near the low end of that span.
• The price change over the last 52 weeks of -25.4% measures the total return from one year ago to today, excluding dividends.
• The debt-to-equity ratio of 133.7% compares total debt to shareholders' equity, indicating the company carries more debt than equity.
• The operating margin of 6.3% shows that for every 100 KRW of revenue, the company retains 6.3 KRW from its core operations before interest and taxes.
• The ex-dividend date of Dec 27, 2023, is the cutoff for owning the stock to be eligible for the next dividend; the share of earnings paid out as dividends is 0%, so no dividend is currently expected.

What to watch

• Sector dynamics: as a Consumer Cyclical stock, Hotel Shilla can be sensitive to consumer spending cycles and tourism flows.
• Peer comparison: investors often compare metrics like P/E ratio and operating margin with peers such as Hyundai Department Store (069960) and Misto (081660) to understand relative valuation.
• Earnings timing: the next earnings report is scheduled for Nov 6, 2026, which can drive price movement as new financial results are released.
• Currency and geopolitical factors: because the company operates internationally, exchange rates and regional stability can affect results.
• Capital structure: the high debt-to-equity ratio of 133.7% is a factor to monitor, as it can influence financial risk and cost of capital.