Mango Excellent Media (300413) Stock Price, Fundamentals & Analysis

Mango Excellent Media (300413) is a Chinese internet new media company listed on the Shenzhen Stock Exchange. Headquartered in Changsha and employing 4,426 people, the company is best known for operating Mango TV, an internet video platform. Its business spans four segments: Mango TV internet video, new media interactive entertainment content production and operation, content e-commerce, and others. Beyond streaming, it produces and broadcasts variety shows, films, TV dramas, and children's cartoons, and runs businesses in advertising, membership services, artist agency, music copyright, and IP derivatives. The company was incorporated in 2005 and is a subsidiary of Mango Media Co., Ltd. Classified in the Consumer Cyclical sector and the Internet Retail industry, it sits alongside consumer-facing names such as Shenzhen Overseas Chinese Town Company (000069) in the broader Chinese consumer space.

What 300413 does

Mango Excellent Media makes money primarily through its streaming platform, Mango TV, which generates revenue from advertising, paid memberships, and operator partnerships. A second pillar is content: the company creates and operates variety shows, films, TV dramas, and cartoons, and monetizes related rights through artist agency services, music copyright, and IP derivatives. A third segment, content e-commerce, ties its media brands to online retail activity. In short, it is a media and entertainment group whose fortunes depend on audience engagement, content hits, and advertising and membership spending — areas that tend to move with consumer sentiment.

Key numbers explained

• Market cap of 35.54B CNY — the total market value of all shares; a measure of the company's size.
• P/E ratio of 52.8 (trailing) — the share price of 19 CNY equals 52.8 times the last twelve months' earnings per share of 0.36 CNY; a high figure means investors pay a lot per unit of current profit.
• Forward P/E of 26.5 — based on expected earnings, roughly half the trailing figure, implying analysts expect profits to grow.
• Dividend yield of 1.37% — annual dividends relative to the price, with 61% of earnings paid out; the ex-dividend date is Jul 10, 2026.
• 52-week range of 13.81 – 35.9 and a -45.8% change over the last year — the stock has fallen sharply from its highs.
• Beta of 0.73 — historically less volatile than the overall market.
• Revenue of 14.04B CNY with 1.5% year-over-year growth, a 4.7% profit margin, and a -4% operating margin — modest top-line growth and thin profitability at the operating level.
• Price-to-book of 1.54 and a 0.9% debt-to-equity ratio — the shares trade at a moderate multiple of book value with very little debt.

What to watch

As a consumer cyclical media stock, Mango Excellent Media is sensitive to discretionary spending: advertising budgets and membership subscriptions often soften when consumers tighten their wallets. Content performance matters greatly — the popularity of shows and the value of its IP can swing results period to period. The gap between its trailing and forward P/E ratio means expectations of earnings improvement are already embedded in the price, so execution against those expectations is a key factor. Competition among Chinese streaming platforms, regulatory developments affecting media and entertainment, and broader market conditions on the Shenzhen Stock Exchange — where peers like Huali Industrial Group Company (300979) also trade — are additional general factors investors typically monitor.