AppLovin (APP) Stock Price, Fundamentals & Analysis

What APP does

AppLovin (APP) is a US stock in the Communication Services sector, Advertising Agencies industry, headquartered in Palo Alto, United States. It provides end-to-end, artificial-intelligence-powered advertising solutions and operates through two segments: Advertising and Apps. Its products include the Axon Ads Manager marketing suite, the MAX in-app bidding technology, the Adjust measurement and analytics platform, and the Wurl connected TV platform. It serves individuals, small and independent businesses, enterprises, advertisers and advertising networks, mobile app publishers, and indie studio developers.

Key numbers explained

• The current price is 315.25 USD, down 4.1% today, while the 52-week range is 297.5 – 745.61 and the one-year price change is -48.8%.
• The trailing P/E ratio of 24.2 shows the price investors pay per dollar of recent earnings; the forward P/E ratio of 15 reflects expectations for future earnings.
• Trailing 12-month earnings per share is 13.02 USD, and the profit margin of 64.6% indicates that roughly two-thirds of revenue becomes profit.
• The operating margin of 77.7% and return on equity of 203.7% highlight strong operational efficiency and high returns relative to shareholder capital.
• The dividend yield is 0%, with 0% of earnings paid out as dividends, meaning the company currently returns nothing to shareholders via dividends.
• The beta of 2.49 suggests the stock is more volatile than the broader market, while the debt-to-equity ratio of 111.1% shows debt roughly equals equity.
• The price-to-book ratio of 33.42 indicates the market values the company well above its book value.
• As part of the S&P 500, APP is a large-cap stock; investors often compare it with peers such as T-Mobile US (TMUS), Fox Corporation (Class B) (FOX), AT&T (T), Paramount Skydance Corporation (PSKY), News Corp (Class A) (NWSA), and Warner Bros. Discovery (WBD).

Recent news

Recent headlines note that analysts are debating how much a single number should worry APP holders, while other articles explain why APP stock fell by 4.1% today. Reports also highlight concerns that AppLovin's growth may be stalling, with one firm warning that market share growth has plateaued.

What to watch

Investors typically monitor the upcoming earnings date on 4 nov. 2026, as results can move the stock. Other factors include changes in advertising spending, competitive pressure in digital and connected TV, regulatory developments, and broader market volatility given the high beta.