Brown–Forman (BF.B) Stock Price, Fundamentals & Analysis

What BF.B does

Brown–Forman (BF.B) is a US stock in the Consumer Defensive sector, specifically the Beverages – Wineries & Distilleries industry. The company manufactures, distills, bottles, imports, exports, markets, and sells a wide range of alcohol beverages, including spirits, wines, whiskey, vodka, tequila, gin, brandy, rum, bourbon, and liqueurs. It operates well-known brands such as Jack Daniel's, Woodford Reserve, Herradura, and Chambord, and also sells used barrels and provides contract bottling services. Brown–Forman serves retail customers, distributors, state governments, retailers, wholesalers, and provincial governments across the United States, Germany, Australia, the United Kingdom, Canada, Spain, France, Mexico, Poland, Brazil, Türkiye, and other international markets. The company is part of the S&P 500.

Key numbers explained

• Price: 26.29 USD — the current market price per share.
• Trailing P/E ratio: 17 — the share price divided by the last 12 months of earnings per share; a common way to compare valuation with peers like Costco (COST) or Keurig Dr Pepper (KDP).
• Forward P/E ratio: 15.3 — the price relative to expected future earnings, which can be lower if the market anticipates growth.
• Dividend yield: 3.48% — the annual dividend payment expressed as a percentage of the share price, representing the cash return to shareholders.
• Ex-dividend date: Sep 3, 2026 — the date by which you must own the stock to receive the next dividend payment.
• Beta: 0.33 — a measure of volatility relative to the market; a beta below 1 suggests the stock tends to move less than the overall market.
• 52-week range: 22.61 – 31.92 — the lowest and highest prices over the past year, showing the stock's trading range.
• Market cap: 12.06B USD — the total market value of all outstanding shares, indicating the company's size.

Recent news

Recent headlines indicate that Brown–Forman (BF-B) has been facing challenges with weak spirits demand and headwinds in Canada. The company has also publicly rejected Sazerac's $15 billion takeover bid for a second time. Additionally, analysts and investors continue to debate whether Brown–Forman Corporation (BF-B) represents a good buying opportunity at current levels.

What to watch

For a stock like Brown–Forman, investors typically monitor consumer spending trends, as demand for premium and super-premium spirits can be sensitive to economic cycles. Currency fluctuations matter because the company operates globally and translates foreign earnings back into US dollars. Regulatory and tax changes affecting alcohol sales, as well as competitive pressures from other Consumer Defensive names like Colgate-Palmolive (CL) or Church & Dwight (CHD), can also influence performance. The upcoming earnings report on Dec 3, 2026, will provide updated insight into the company's financial trajectory.