Booking Holdings (BKNG) Stock Price, Fundamentals & Analysis

What BKNG does

Booking Holdings (BKNG) is a US stock in the Consumer Cyclical sector, Travel Services industry, headquartered in Norwalk, United States. It operates a portfolio of online travel and restaurant brands, including Booking.com for accommodation reservations, Priceline for discount travel, Agoda for accommodation and flights, KAYAK as a meta-search comparison tool, and OpenTable for restaurant reservations. The company also provides travel insurance, payment facilitation, and advertising services.

Key numbers explained

• The current price is 155.9 USD, down 5.07% today, with a 52-week range of 150.14 – 225 and a year-over-year decline of 25.7%.
• The trailing P/E ratio of 17.3 shows how much investors pay per dollar of the last 12 months' earnings; the forward P/E ratio of 12.6 uses expected future earnings, which is typically lower when growth is anticipated.
• Dividend yield of 1.02% indicates the annual dividend as a percentage of the share price; the ex-dividend date is Sep 11, 2026, and 18% of trailing 12-month earnings are paid out as dividends.
• Beta of 1.07 means the stock tends to move roughly in line with the broader market, slightly more volatile than average.
• 28.24B USD in trailing 12-month revenue, growing 8.1% year over year, with a profit margin of 25.5% and an operating margin of 34.4%.
• Earnings per share over the last 12 months is 9 USD, and the next earnings report is scheduled for Oct 27, 2026.

Recent news

Recent headlines indicate that travel booking stocks have been under pressure, with Booking Holdings sinking 5% amid concerns that agentic commerce and AI tools could bypass traditional platforms. Articles also note similar moves by peers such as Expedia and Airbnb, and frame the sector headwinds in the context of broader technology shifts affecting consumer-facing services.

What to watch

Investors tracking BKNG often look at how the company competes within the Consumer Cyclical sector alongside peers like Lowe's (LOW), Marriott International (MAR), Starbucks (SBUX), Tapestry, Inc. (TPR), Darden Restaurants (DRI), and Ralph Lauren Corporation (RL), as consumer spending trends affect travel demand. Because it is part of the S&P 500, broader index movements and interest rate expectations can also influence the stock's valuation and volatility.