Clorox (CLX) Stock Price, Fundamentals & Analysis

What CLX does

Clorox (CLX) is a US stock in the Consumer Defensive sector, operating in the Household & Personal Products industry. The company manufactures and markets consumer and professional products worldwide through four segments: Health and Wellness, Household, Lifestyle, and International. Its portfolio includes cleaning and disinfecting products, laundry additives, skin sanitization products, and professional cleaning goods under brands such as Clorox, Clorox2, Pine-Sol, Scentiva, Tilex, Liquid-Plumr, Formula 409, Purell, GOJO, CloroxPro, Clorox Healthcare, Hidden Valley, Poett, Clorinda, and Chux. It also offers bags and wraps, cat litter, and grilling products under the Glad, Fresh Step, Scoop Away, Kingsford, and Ever Clean brands, as well as dressings, dips, seasonings, sauces, water-filtration products, and natural personal care products under the Brita and Burt's Bees brands. Products are sold through mass retailers, grocery outlets, warehouse clubs, dollar stores, home hardware centers, drug, pet, and military stores, third-party and owned e-commerce channels, distributors, and other retail outlets. Founded in 1913 and headquartered in Oakland, United States, Clorox employs 9,200 people.

Key numbers explained

• The current share price is 83.94 USD, reflecting the latest trading value of one share.
• The trailing P/E ratio of 17 shows how much investors pay per dollar of the company's last 12 months of earnings; a lower figure can suggest a stock is cheaper relative to its earnings, though comparisons within the same sector are most meaningful.
• The forward P/E ratio of 13.4 uses expected future earnings and is often read as a gauge of how the market views the company's growth prospects.
• Earnings per share, trailing 12 months of 4.94 USD represents the portion of net income attributable to each share over the past year.
• The dividend yield of 5.74% indicates the annual dividend payment as a percentage of the current share price, a metric income-focused investors use to compare cash returns across stocks.
• The exDividendDate of 12 aug. 2026 is the date by which an investor must own the stock to receive the next dividend payment.
• Beta of 0.54 measures the stock's volatility relative to the broader market; a value below 1 suggests it tends to move less than the market.
• The 52-week price range of 82,51 – 128,9 shows the lowest and highest traded prices over the past year, with the current price near the lower end of that range.
• MarketCap of 10.15 mld. USD is the total market value of all outstanding shares, used to classify the company's size.
• Revenue, trailing 12 months of 6.72 mld. USD and revenue growth, year over year of -2% show the top-line scale and recent trend in sales.
• ProfitMargin of 8.7% and operatingMargin of 12.9% express how much of each revenue dollar remains as profit after costs and operating expenses.
• ReturnOnEquity of 163.8% measures how effectively the company generates profit from shareholders' equity.
• Debt-to-equity ratio (in %) of 2.221,4 indicates the level of debt relative to equity, a factor often considered when assessing financial risk.
• PriceToBook of 112,82 compares the market price to the company's book value per share.

Recent news

Recent headlines frame Clorox as a stock that may be underperforming the Consumer Staples sector, with analysis comparing its performance to peers such as Procter & Gamble and Kimberly-Clark. Other articles discuss whether high dividend yields in the space are sustainable and compare value options among household staples, including a direct comparison between ADRNY and CLX.

What to watch

Investors tracking Clorox often consider how consumer spending patterns, pricing power, and competitive dynamics in the Household & Personal Products industry affect results. Because the company is part of the S&P 500, broader market movements can influence its valuation. The dividend policy, earnings reports, and changes in input costs are also relevant factors for this type of consumer defensive stock. For context, investors sometimes compare it with peers such as Church & Dwight (CHD), Mondelez International (MDLZ), Target Corporation (TGT), Colgate-Palmolive (CL), Altria (MO), and Coca-Cola Company (The) (KO), all of which operate in consumer-facing sectors.